Reportedly, Google may acquire US-based social video app Firework that lets users share short videos like ByteDance’s TikTok TikTok.
Likewise, a report in Wall Street Journal suggests that Chinese micro-blogging platform Weibo had also shown interest in acquiring Firework but it is in talks with Google.
California-based Firework entered India last month. It was valued at more than $100 million in a fundraising round earlier this year. On the rival side, TikTok’s parent, Beijing-based ByteDance, is valued around $75 billion.
How Firework differs from TikTok?
Firework allows users to create 30-second videos and TikTok allows 15-second videos. Additionally, Firework is working on a patent pending technology called Reveal. It will allow creators to take both horizontal and vertical video in one shot from their smartphones.
Firework’s CEO and MD for its India operations, said, “My vision for Firework in India is to become more relevant and give our users every opportunity to stay meaningful and seamlessly experience a new view from their lens.”
Facebook’s Lasso is on the way
Last year, Facebook also silently released a standalone app—Lasso to compete with TikTok.
Similar to TikTok, Lasso users can record themselves dancing and lip-syncing to music, similar to what they can do on TikTok.
In addition, Facebook recently appointed former Google employee Jason Toff for preparing the global launch of its short video-sharing app.